A two-person fintech team runs 12-channel marketing with one agent.
Founder-led fintech Crescendo replaced the need for a full marketing hire by running everything through Strique, reporting to the CEO in Slack every morning.
+0%
LinkedIn followers in 90 days
0
Active marketing channels
0
Marketing hires made
+0%
Organic inbound
What shipped, in their words.
Crescendo is a two-person fintech. Priya Shah (founder) and her technical cofounder. They couldn't afford a marketing hire, but needed to run the full growth stack to hit their Series A milestone.
Strique took over: daily LinkedIn posts in Priya's voice, weekly newsletter, SEO content, paid acquisition on LinkedIn + Google, a podcast pipeline, and press outreach. Priya approves the big moves from Slack each morning during her commute.
In 90 days: LinkedIn followers +235%, organic inbound +71%, first enterprise pilot signed entirely through an inbound from a Strique-authored post. No marketing hire. Priya stays focused on product.
'I kick off campaigns from Slack on the train and review the Canvas report at my desk. The same agent, same context, every surface.'
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