Acme cut CAC by 34% and grew MRR 2.1× in one quarter.
A 40-person B2B SaaS company replaced their paid-media agency, content contractor, and lifecycle operator with a single Strique workspace and ran circles around their old output.
-0%
Customer acquisition cost
+0%
New pipeline
0.0×
MRR growth
0
Vendors replaced
What shipped, in their words.
Before Strique, Acme spent $23k/mo on a paid-media agency, $6k/mo on a content writer, $4k/mo on a lifecycle operator, and $2k/mo on a dashboarding consultant. Four separate weekly calls, four sets of credentials, four incomplete views of the business.
They hired Strique in January and phased out each external vendor over six weeks. By end of Q1, Strique was running Meta, Google, and LinkedIn ads; producing two SEO posts per week; sending a weekly newsletter to 40k subscribers; and reporting everything back in a single Canvas dashboard. CAC dropped 34% against a target of 15%. Net-new pipeline was up 71% year-over-year. MRR doubled.
'The biggest surprise,' says head of growth Elena Kowalski, 'wasn't the results. It was that I could go to the hairdresser on a Wednesday and things would still be shipping.'
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